MindLab speakers

Keynote Speakers



Peter Sheahan, Group CEO and Founder of global consultancy Karrikins Group, is known internationally for his innovative thought leadership in business. Having successfully grown his own global company, Peter knows firsthand how to find opportunity and create more value in a volatile and disruptive world. He has worked with some of the world’s leading brands, including Apple, Microsoft, IBM, and AT&T.

Peter is a leading business author (including his recently published book, "Matter"), and he has been named one of the “25 Most Influential Speakers” by the National Speakers Association. His keynote will be provocative and packed full of real-world examples that will help you identify opportunities in change and disruption.



Amy Jo is the author of New York Times best-seller Renegades Write the Rules, and host of the Why Not Now? podcast. She founded Digital Royalty in 2009 to help corporations, celebrities, and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto: humans connect with humans, not logos.

With a social media following of more than 1 million people, Amy Jo was named the third most powerful woman on Twitter by Forbes. Amy Jo has developed a passion for helping women thrive in business leadership. She is currently spending her time researching the relationship between technology and humanity. She is also investing in other female entrepreneurs so they can reach their full potential.




Title: Brand Director, Everything DiSC®

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Katie has extensive experience in consumer and shopper marketing communications with a track record of successful campaigns for some of America’s most iconic brands and retailers. She began her career with eight years at General Mills, where she built brands such as Cheerios and Nature Valley while supporting retailers like Walmart and Kroger. Katie spent three years as the owner and primary consultant at The Fuhrm Marketing Solutions, an integrated marketing communications and shopper marketing consultancy serving the consumer packaged goods industry.

Outside of work, Katie loves spending time with her husband and two kids, running outside, and keeping up with the latest TED Talks on human behavior.



Title: Brand Director, PXT Select™

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Claudia has a long history of working with major brands and independent partners. She started her career at Colgate Palmolive in her home country of Colombia, then relocated to Minnesota with her American husband. Claudia fine-tuned her marketing skills at General Mills, working with such brands as Yoplait, Progresso, Lucky Charms, and more. She also spent three years in the jewelry and graduation product departments at Jostens, where she worked with a large partner network.

Beyond her professional life, Claudia is an entrepreneur. She, along with her husband and two sons, own and operate Ommie Snacks, a local specialty foods business.



Title: Senior Director, Brand Experience & The Five Behaviors™

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Cherryl has a consistent record of success in spearheading digital marketing initiatives, including building digital media businesses, influencer networks, and the building of a global content studio. A native of India, Cherryl came to the United States to further her education and launched her career at General Mills. During her 15 years there, she led business management and product development for brands like Pillsbury, Fruit by the Foot, and Box Tops for Education.

In her free time, Cherryl enjoys cooking and entertaining, hitting the gym, and spending time with her husband and children.